Brand book / production rules

Different by choice.
Never by drift.

Every logo, mascot, garment, package and generated image starts from the canonical source files. Text description alone is never a valid identity reference.

Canonical Duck Crazy roundel logo
Primary mark / A-90

The roundel

Black mohawk duck head, side profile facing left, one small red X on the dead eye, red xxx neck stitches, yellow disc, cream ring, exact black ring text and one red X on each side.

Do not redraw from this paragraph. Reproduce the supplied canonical file exactly.

Clearspace: use at least the visual width of one side red-X around the complete roundel. Increase clearspace in investor and premium layouts.

Palette
SIGNAL YELLOW
#FFC60B
DEEP BLACK
#0B0A07
SPARK RED
#D7282F
PAPER
#F4F1E8
INK
#15130E

No additional brand colours. Photography may contain natural environmental neutrals, but graphic overlays and generated campaign palettes remain controlled.

Typography

ANTON

Display only. Uppercase. Tight leading. Use for headlines, numbers and short campaign statements.

Archivo

Body, UI, captions and data. Use real hierarchy and readable line lengths; do not make every sentence shout.

The red-X rule

One normal eye.
One dead-eye X.

  • The red X sits directly on the eyeball, at eye level.
  • It is placed on the eye furthest from the beak.
  • Never on the cheek. Never both eyes.
  • Every mascot style follows the same rule.
  • Production embroidery uses approved vector art and a strike-off.
Mascot roles
A

Flat vector

Daily social, UI, stickers and small-size communication.

B

3D vinyl

Collectible renders and physical-object concepts.

C

Graffiti

Drop posters and controlled street texture.

D

Pulp noir

Hero campaigns, podcast covers and narrative moments.

Canonical flat-vector Duck Crazy mascot duoA-style canonical reference
Canonical pulp-noir Duck Crazy campaign duoD-style canonical reference
Photo direction

Real brand.
Not glossy render.

Do

  • Natural or hard directional light.
  • Film grain and imperfect human moments.
  • Street locations and restrained composition.
  • Shallow-depth macro for real construction proof.
  • Label concept imagery honestly.

Don’t

  • Plastic skin and hyper-polished symmetry.
  • HDR glow and random neon palettes.
  • AI-generated text or altered logo geometry.
  • Unapproved real-brand collaborations in public.
  • Use visual atmosphere as proof of product quality.
Patch Standard
01

Reference

Upload the canonical logo or mascot file.

Required
02

Generate variants

Demand exact reproduction and produce at least two candidates.

Required
03

Compare

Side-by-side at normal size and zoom: silhouette, eye-X, stitches, palette and spelling.

Required
04

Version

New filename for every replacement; update HTML and archive the old reference.

Required
05

Log

Record result, provenance, rights and reviewer in the asset register.

Required